If you’re running paid media and juggling multiple tools without clarity on what’s really working, this case is for you. Chronify, a B2B SaaS company, needed better visibility into how LinkedIn campaigns contributed to pipeline and found themselves exploring Zapier as a way to stitch it all together.

Why This Matters to You:

Are you stuck trying to connect HubSpot leads with LinkedIn’s Conversion API manually? So was Mathusha, Chronify’s Demand Marketing Lead. She wanted to simplify how qualified leads get tracked and retargeted, without rebuilding her entire tech stack.

From Demand Gen to Data Roadblocks: Why Attribution Felt Impossible

• No existing Zapier setup
• Leads were entering HubSpot, but no automatic sync to LinkedIn
• Retargeting and attribution were handled inconsistently
• Compliance team flagged data storage as a potential blocker

A Clearer Pipeline Starts With Smarter Triggers

On a strategy call with our experts, we walked her through Zapier’s potential:

• Explained trigger and action logic: “When a new qualified lead enters HubSpot, push it to LinkedIn CAPI.”
• Reassured her on data privacy: Zapier uses OAuth authentication and does not permanently store sensitive data.
• Demonstrated how she could test for free using LinkedIn’s current CAPI integration with Zapier.
• Outlined how she can filter leads based on status before sending to CAPI.

“It helped me understand what’s possible and how to keep our compliance team happy too,” she noted.

Zapier Setup Unlocked Attribution Clarity and Retargeting Readiness

• A clear plan to sync HubSpot and LinkedIn for retargeting